By Sybil Ah-mane, Flexible Films
In our line of work, we think it makes sense to co-produce all film projects. This means that clients have influence on the style, feel and main messages of the completed film. It also means they are proud of it and have real ownership.
Whilst we have the film-making skills, our clients have the expertise and knowledge of their area so having meaningful involvement from them helps shape the project and enhance the process.
Sometimes, we come across barriers to co-production. This can happen when those leading the project are not entirely convinced of the benefits so it can start with attitudinal barriers. They may not prioritise what's needed in the planning stages and this can result in mixed messages. Poor communication can lead to trust being broken down and people feeling that they are not being heard. Not having enough time or resources can also affect the process. It's a shame when this does happen because working co-productively is not only satisfying but also logical.
One of our best co-produced projects was when we facilitated a mental health filmmaking group for 11 years. CanDo Films was initially funded by Oxleas NHS Foundation Trust. We taught the group all aspects of filmmaking including directing, interviewing, editing and filming. They produced lots of films and many of these were used for staff training and public information. Their knowledge of mental health services meant the films produced were insightful and innovative.
The group received the Oxleas Recognition Award for Best Practice and were runners-up in the National Health and Social Care Awards in 2005. This illustrates how succesful working co-productively can be.
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